Ethnic Businesses are a vital part of Aotearoa New Zealand’s economy, yet many remain concentrated in low-margin sectors. Commissioned by the Ministry for Ethnic Communities, this research explores the barriers that prevent Ethnic Businesses from entering high-margin industries.
The research combined online discussion boards and interviews with Ethnic Business owners across regions and industries. Participants shared motivations for entering business, such as personal interest, market opportunity, and expertise, but also highlighted a complex web of structural and operational challenges. These included limited access to capital, unfamiliarity with regulations, exclusion from mainstream investment pathways, and language barriers.
Participants called for culturally responsive financial support, including microgrants, low-interest loans, and tailored investor-readiness programmes. They also highlighted the need for translated resources, financial literacy training, trusted advisers, and more inclusive, responsive services.
The report is available both here and on the Ministry for Ethnic Communities’ website.
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